Privacy
Privacy policy
How Smart Quality collects and uses personal data, and the choices you have.
Who we are
Smart Quality is a trading name of Smart Quality Services Ltd, a company
registered in England and Wales. Smart Manufacture, Smarter Warehouse and Smart
Rugged Devices are trading names of the same company, so this notice describes
how that one company handles your information.
Smart Quality Services Ltd
THIS Workspace, 18 Albert Road, Bournemouth, BH1 1BZ
Company number 04431268. VAT registration number 324354324.
Registered with the Information Commissioner's Office as a data controller,
registration reference ZB645139.
Data protection contact: Richard Duff.
Telephone 01202 374272. Email
r.duff@smartquality.co.uk
We are the controller of the personal data described in this notice. If you
have a question about how we handle your information, contact us using the
details above.
What this notice covers
This notice explains what personal data we collect through
smartquality.co.uk, why we collect it, what we do with it and what rights you
have. It does not cover other websites we link to, which have their own privacy
notices.
The cookies used on this site are listed separately in our
Cookie Policy.
The information we collect
When you contact us
If you complete an enquiry form on this site we collect your name, your email
address, and any organisation, telephone number and message you choose to give
us. That enquiry is sent to us by email so we can reply. We also collect your
details if you telephone or email us directly.
When you browse the site
We use Google Analytics to understand how the site is used, for example which
pages are read and how visitors find us. It only runs if you accept statistics
cookies in the cookie banner. If you reject them, no analytics cookies are set.
The reports we see are aggregated and we do not use them to identify individual
visitors. You can change your choice at any time using the manage consent
button on our Cookie Policy page.
We do not run advertising tracking and we do not profile visitors. The
banner also sets one cookie of its own, to record your choice so it does not
ask you again.
Keeping the forms usable
Our enquiry form has built-in checks to stop automated spam. These run on our
own server, do not involve any third party and do not track you.
Fonts
Some page fonts are served by Google Fonts, which means your browser requests
them from Google and Google receives your IP address as part of that request.
Why we use it, and our lawful basis
- To answer your enquiry and provide a quotation. Our lawful
basis is legitimate interests, namely responding to a request you have made. If
we go on to work together, our basis becomes performance of a contract. - To keep in touch about services you have asked about. Our
lawful basis is legitimate interests. You can ask us to stop at any time. - To keep our forms secure and free of spam. Our lawful basis
is legitimate interests. - To meet our legal and accounting obligations. Our lawful
basis is compliance with a legal obligation. - To understand how the site is used and improve it. Our
lawful basis is consent, which you give or refuse through the cookie banner.
We do not sell your personal data, we do not share it for advertising, and we
do not use it to make automated decisions about you.
Who we share it with
We share personal data only with organisations that help us run the business,
and only so far as they need it:
- our website host and email provider, so the site runs and your enquiry
reaches us - Google, which provides the analytics service described above, only if you
have accepted statistics cookies - our accountants and professional advisers, where required
Where personal data is transferred outside the UK, it is protected by the
safeguards allowed under UK data protection law, such as the UK International
Data Transfer Addendum or an adequacy decision.
How long we keep it
We keep enquiry correspondence for up to two years from our last contact with
you. If you become a client we keep records for as long as we work together and
for six years afterwards, to meet our accounting and legal obligations.
Cookie lifetimes are listed in our Cookie
Policy.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal data we hold about you
- ask us to correct anything that is wrong
- ask us to delete it, where there is no good reason for us to keep it
- ask us to restrict how we use it, or object to our use of it
- ask us to transfer it to another organisation
- withdraw your consent at any time, where we rely on consent
To exercise any of these, email
r.duff@smartquality.co.uk or
write to us at the address above. We will respond within one month, and there is
no charge.
Complaints
If you are unhappy with how we have handled your personal data, please tell
us first so we can put it right. You also have the right to complain to the
Information Commissioner's Office, the UK supervisory authority for data
protection.
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone 0303 123 1113.
ico.org.uk/make-a-complaint
Changes to this notice
We review this notice from time to time. If we make a significant change we
will update the date below and, where appropriate, tell you directly.
Last updated 13 August 2026.